![]() This reminded us of the “ great tragedy of speed”: ![]() You may also go down that same path so quickly that you find yourself repeating the same patterns, making the same mistakes, and listening to the same ideas-and find yourself unable to appreciate new opportunities that are right in front of you and would let you change course safely. But the problem with this approach is that, without realizing it, you may stay fixed on the same path too long and not keep your eyes and ears open to new ideas and interesting opportunities. One option is to keep doing what you have been doing until you encounter new opportunities on your current path that shed some light on your dilemma. In this article, we’ll discuss this question: What should you do when you are frustrated professionally? In thinking about this question, a number of quick fixes presented themselves, including considering postgraduate study, finding new mentors, taking a leave from our business, trying out a completely new profession, seeking other events where we could hear more satisfying answers, reading more to nudge ourselves out of a rut, or perhaps all of the above-or perhaps stopping and taking a deep breath to restore reason. Perhaps Dan was wanting more after having just completed Global UX with Whitney Quesenbery and feeling the need to explore practice boundaries beyond User Experience. These diagrams were useful, but seemed to lack connected elements or dimensions that would enable us to holistically describe what it takes to design and deliver good user experiences for people. When Dan attended a UX conference in China at the end of 2012, the conference opened with some UX-maturity diagrams that showed how, at one end of the spectrum, businesses completely misunderstand User Experience at the other end of the spectrum, fully integrate User Experience into their business and everything else in between.
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